"DROPOUT Does Not Exist"
Integrated Campaign

To promote streaming platform DROPOUT's premiere, I partnered with CH Media's Marketing team and studio MSCHF on a month-long interactive campaign that sent fans around the world on a hunt for secret codes that unlocked video and audio sneak peeks, photos, custom artwork, and more. I ideated and managed the creation and delivery of over 40 assets with a diverse crew of editors and artists.

The campaign achieved 455k+ unique fan engagements and sparked a subreddit devoted to cracking the case.

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