DROPOUT Chat Stories

Inspired by the success of apps like Yarn and Hooked, my team at DROPOUT developed and launched close to 30 multi-chapter chat series upon our platform's debut — narratives told via text conversations that also integrate sound design, GIFs, and video.

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As the creative lead on the initiative, my team and I reviewed and greenlit pitches; tracked and edited story installments; commissioned and directed graphic designers; and conducted foley and voiceover sessions. I also directed and produced a social media video campaign to promote the brand's new media type.