DROPOUT Chat Stories

Inspired by apps like Yarn and Hooked, my strategy team at DROPOUT developed and launched close to 30 multi-chapter chat series for the platform's debut: narratives told via text conversations that integrate sound design, GIFs, and video.

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As the initiative's creative lead, my team and I greenlit pitches; tracked and edited story installments; commissioned and directed graphic designers; and conducted foley and voiceover sessions. I also directed and produced a social media video campaign to promote the brand's new media type.